Jeff Horsager

Increase ROI through Split And Multivariate Testing

If you can measure it, you can improve it. That is the maxim of online testing. Those who test their advertising campaigns can see ROI double, or even triple. Testing will increase conversion rates. There is no such thing as "good enough." You should ... Read >

Building Landing Pages that Convert

Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on a home page and forcing them to navigate their way to wh... Read >